I’m Muzammil Merchant, a designer building
purposeful websites and visual systems
I design and build digital experiences that combine visual clarity, thoughtful interactions, and scalable systems, helping ideas become products people understand and enjoy using.
ChatGPT
A closer look at recent websites, product, and motion projects.
BNHS
A digital evolution of BNHS's 140-year conservation legacy, turning a dense research archive into a modern, discovery-led website with a structured species library at its heart.
Industry
Conservation
BNHS
A digital evolution of BNHS's 140-year conservation legacy, turning a dense research archive into a modern, discovery-led website with a structured species library at its heart.
Industry
Conservation
BNHS
A digital evolution of BNHS's 140-year conservation legacy, turning a dense research archive into a modern, discovery-led website with a structured species library at its heart.
Industry
Conservation
Thinkline
Extended Thinkline's visual language into a complete website, combining design, Framer development, animations, and interactive elements, while leading client communication and mentoring a junior designer.
Industry
SaaS / B2B product
Thinkline
Extended Thinkline's visual language into a complete website, combining design, Framer development, animations, and interactive elements, while leading client communication and mentoring a junior designer.
Industry
SaaS / B2B product
Thinkline
Extended Thinkline's visual language into a complete website, combining design, Framer development, animations, and interactive elements, while leading client communication and mentoring a junior designer.
Industry
SaaS / B2B product
Pranos Fusion Energy
Designed and built Pranos Fusion's website from scratch, defining the visual language and crafting assets and animations to support their launch and successful $6.8M fundraise.
Industry
Energy
Pranos Fusion Energy
Designed and built Pranos Fusion's website from scratch, defining the visual language and crafting assets and animations to support their launch and successful $6.8M fundraise.
Industry
Energy
Pranos Fusion Energy
Designed and built Pranos Fusion's website from scratch, defining the visual language and crafting assets and animations to support their launch and successful $6.8M fundraise.
Industry
Energy
Parallel Showreels
Two years directing Parallel's annual studio showreel, from creative direction and storyboarding to editing, motion, and sound.
Industry
Design studio
Parallel Showreels
Two years directing Parallel's annual studio showreel, from creative direction and storyboarding to editing, motion, and sound.
Industry
Design studio
Parallel Showreels
Two years directing Parallel's annual studio showreel, from creative direction and storyboarding to editing, motion, and sound.
Industry
Design studio
I’m Muzammil Merchant
I design and build websites, visual systems, and motion that help teams turn complex ideas into products that stand out and scale.
Currently at Parallel, I work with founders and product teams from strategy to launch, across conservation, fintech, AI, and climate tech.
years designing digital experiences
Designing across studio, in-house, and client environments with cross-functional teams.
years designing digital experiences
Designing across studio, in-house, and client environments with cross-functional teams.
years designing digital experiences
Designing across studio, in-house, and client environments with cross-functional teams.
industries designed across
Adapting visual systems to different products, audiences, and business goals.
industries designed across
Adapting visual systems to different products, audiences, and business goals.
industries designed across
Adapting visual systems to different products, audiences, and business goals.
websites designed and launched
End-to-end websites designed in Figma and built in Framer.
websites designed and launched
End-to-end websites designed in Figma and built in Framer.
websites designed and launched
End-to-end websites designed in Figma and built in Framer.
client brands
Worked across fintech, healthcare, SaaS, wellness, and research sectors.
client brands
Worked across fintech, healthcare, SaaS, wellness, and research sectors.
client brands
Worked across fintech, healthcare, SaaS, wellness, and research sectors.
Design that spans the whole build
Working closely with founders and teams to keep strategy, craft, and delivery connected from start to finish.
Website Design
I design and build marketing and product websites that turn a company's story into a clear, high-converting experience. From landing pages to full redesigns, every decision earns its place in guiding the visitor forward.
Landing Pages
Marketing Websites
Web Redesign
Visual Design
I build scalable visual systems that stay consistent across a product, its website, and every campaign around it. I define the type, color, and components that let a brand scale without losing coherence.
Design Systems
Visual Language
Brand Systems
Motion & Interaction
I use motion and micro-interactions to guide attention, show relationships, and make interfaces easier to follow. From product walkthroughs to UI animation, I use movement to make complex products feel effortless to use.
UI Animation
Microinteractions
Product Walkthroughs
Framer Development
I build responsive, production-ready websites in Framer that stay faithful to the design. Reusable components and clean interactions make the site fast to ship and easy for teams to maintain, without needing code.
Design & Build
Interaction Design
CMS Setup
Design that spans the whole build
Working closely with founders and teams to keep strategy, craft, and delivery connected from start to finish.
Website Design
I design and build marketing and product websites that turn a company's story into a clear, high-converting experience. From landing pages to full redesigns, every decision earns its place in guiding the visitor forward.
Landing Pages
Marketing Websites
Web Redesign
Visual Design
I build scalable visual systems that stay consistent across a product, its website, and every campaign around it. I define the type, color, and components that let a brand scale without losing coherence.
Design Systems
Visual Language
Brand Systems
Motion & Interaction
I use motion and micro-interactions to guide attention, show relationships, and make interfaces easier to follow. From product walkthroughs to UI animation, I use movement to make complex products feel effortless to use.
UI Animation
Microinteractions
Product Walkthroughs
Framer Development
I build responsive, production-ready websites in Framer that stay faithful to the design. Reusable components and clean interactions make the site fast to ship and easy for teams to maintain, without needing code.
Design & Build
Interaction Design
CMS Setup
Design that spans the whole build
Working closely with founders and teams to keep strategy, craft, and delivery connected from start to finish.
Website Design
I design and build marketing and product websites that turn a company's story into a clear, high-converting experience. From landing pages to full redesigns, every decision earns its place in guiding the visitor forward.
Landing Pages
Marketing Websites
Web Redesign
Visual Design
I build scalable visual systems that stay consistent across a product, its website, and every campaign around it. I define the type, color, and components that let a brand scale without losing coherence.
Design Systems
Visual Language
Brand Systems
Motion & Interaction
I use motion and micro-interactions to guide attention, show relationships, and make interfaces easier to follow. From product walkthroughs to UI animation, I use movement to make complex products feel effortless to use.
UI Animation
Microinteractions
Product Walkthroughs
Framer Development
I build responsive, production-ready websites in Framer that stay faithful to the design. Reusable components and clean interactions make the site fast to ship and easy for teams to maintain, without needing code.
Design & Build
Interaction Design
CMS Setup
"A super creative person and "softly" opinionated about everything. He is also super excited by the world around him. Everything excites him and that's what makes him fun to work with. I've never seen his skill at the same level. It is always growing. He also doesn't restrict himself to one idea or domain and explores new ideas and possibilities everywhere."
Kumar Ravi
Ex-Entrepreneur | AI Engineer
"A super creative person and "softly" opinionated about everything. He is also super excited by the world around him. Everything excites him and that's what makes him fun to work with. I've never seen his skill at the same level. It is always growing. He also doesn't restrict himself to one idea or domain and explores new ideas and possibilities everywhere."
Kumar Ravi
Ex-Entrepreneur | AI Engineer
"Muzammil has a knack with creativity and innovation when it comes to design! He turns mediocre designs into something extraordinary yet maintains a minimalist approach! We have worked on numerous creative projects and his willingness to learn and work always brings out the best work from him! He is a team player and has proved his worth and skills time and again with several designs, videos and marketing collaterals crafted by him!"
Shruti Verma
Product Marketing & GTM
"Muzammil has a knack with creativity and innovation when it comes to design! He turns mediocre designs into something extraordinary yet maintains a minimalist approach! We have worked on numerous creative projects and his willingness to learn and work always brings out the best work from him! He is a team player and has proved his worth and skills time and again with several designs, videos and marketing collaterals crafted by him!"
Shruti Verma
Product Marketing & GTM
"A super creative person and "softly" opinionated about everything. He is also super excited by the world around him. Everything excites him and that's what makes him fun to work with. I've never seen his skill at the same level. It is always growing. He also doesn't restrict himself to one idea or domain and explores new ideas and possibilities everywhere."
Kumar Ravi
Ex-Entrepreneur | AI Engineer
"Muzammil has a knack with creativity and innovation when it comes to design! He turns mediocre designs into something extraordinary yet maintains a minimalist approach! We have worked on numerous creative projects and his willingness to learn and work always brings out the best work from him! He is a team player and has proved his worth and skills time and again with several designs, videos and marketing collaterals crafted by him!"
Shruti Verma
Product Marketing & GTM