Thinkline
Industry
Expert networks / B2B research
Scope
Website design & development
Design system
Motion & interactive interface
Timeline
2 months
Building the system
Thinkline had no visual identity when they came to the studio. A senior designer defined the logo and brand essence, and my work began there: turning a few principles into layouts, components and typography. One idea, a fragment of glass, became an entire library: icons, illustrations, backgrounds, button states and motion, each built from the same visual language.
Two audiences, one system
Thinkline needed buyers and experts, and each wanted the opposite thing. Fund managers and strategy consultants wanted speed, lower cost and compliance. Experts wanted ownership, fair pay and privacy. I gave each group its own pages, built from the same components so the site still read as one brand.
A product with no design
Thinkline had a live product taking sign-ups, but it had no visual language yet and sat somewhere close to a high fidelity wireframe. I used those screens to understand the logic and what each feature actually solved, then rebuilt them as illustrations in the glass language.
BEFORE
AFTER
BEFORE
BEFORE
The scroll that explains Thinkline
Eight glass fragments float apart, each carrying one thing that is broken about expert networks. Scrolling pulls the pieces together into one solid shape, turning eight separate complaints into a single answer. The camera then pushes inside it, and what was a problem diagram becomes the space where Thinkline's capabilities sit. I prototyped this in Figma and built it in Framer with help from Claude Code.
Expert research
is broken
Email ping pong
Inconsistent service
Recycled experts
Inconsistent vetting
Frequent dud calls
Opaque pricing
Massive markups
Mediated access
Introducing primary research
reimagined for the AI era
+1B Professionals at your fingertips
Always-on agentic sourcing
AI workflow automation
Multi-interview synthesis
A calculator instead of a claim
Thinkline's pitch is that legacy networks charge around $1,200 a credit, most of it fees. That is easy to skip past in a sentence, so I built a calculator instead. Each visitor sets their own call volume and sees what Thinkline would save their business at that scale, so the number means something to them.
Use our calculator to measure your potential savings
Leading the project
I ran the client relationship directly: presentations, feedback rounds, and keeping the work on track. I also mentored a junior designer through the project. Design and build ran side by side over two months, from the first concept to a live site.
This is legendary. I love it.
Brian Hershey
CEO at Thinkline
