Pranos Fusion Energy
Industry
Energy
Scope
Website Design
Visual Language
Framer Development
The Vision
Building the Visual Language
Explaining Complex Technology
Motion & Interaction
From Design to Framer
Launch & Impact
The Vision
Pranos Fusion was a deep-tech company preparing for launch, with science most people find hard to grasp. It needed a first website that could earn the confidence of investors and partners while making an ambitious idea feel real.
Building the Visual Language
There was little to build on using just a logo. I grew it into a full visual system of type, colour, motion, and supporting graphics, aiming for a presence that felt technical and credible without turning cold.
Explaining Complex Technology
Fusion energy is genuinely hard to explain. Clear hierarchy, custom diagrams, and considered imagery made the science approachable for a non-specialist audience without flattening its depth.
Motion & Interaction
A static page would have felt flat for a company built on energy. Motion carried momentum through the site and directed attention to what mattered, reinforcing hierarchy and pacing rather than decorating it.
From Design to Framer
The design was created in Figma, then built entirely in Framer. Reusable components and responsive layouts kept the final product true to its intent, ready to ship and easy to maintain.
Launch & Impact
The site became the company’s public face at launch. It supported investor conversations through a period in which Pranos raised $6.8M to accelerate its work.
Raised $6.8M
(₹63cr)
to accelerate the development of high-field fusion reactor technology
Backed by
